Now that we’re clear with the tags and function of tag manager, let’s understand how it is going to improve a WordPress website.

1. It’s so Simple to Use!
   One of Google Tag Manager’s main benefits is that it doesn’t require any programming experience.Without doing complicated website code, almost anyone can easily make modifications, add new tags, test each change, and deploy tags.This gives you and your team autonomy and streamlines your workflow, which shortens the time between launches.

   It gives your IT department the time it needs to concentrate on more crucial issues, like the reasons why your website is loading so slowly.

2. Saves Time!
   GTM allows you to independently apply tracking codes, which saves you time.There is no longer a requirement for a marketer to send tracking code to a developer, only to have the developer install the code a week later due to their busy schedule.You won’t need to send and receive emails back and forth to follow more events that week.

   Through the GTM platform, all tracking code (also known as tags) can be added, modified, and removed.

3. Everything Stays at One Place
   Everything is centralized with GTM.The time when a developer had to locate specific JavaScript code snippets in the source code of a website or app in order to add, remove, or modify them is long gone.Now that everything is in one location, human errors that cause data to be erroneous and some codes to be overlooked no longer occur.
4. Troubleshooting gets Easy!
   It’s simpler to troubleshoot and fix tag mistakes because everything is in one location—even before they’re published.In addition to information regarding triggers and other details about the data within tracking tags, GTM’s Preview Mode will automatically show you which tags are functioning and which ones aren’t. Datalayer Checker and Tag Assistant are two additional beneficial GTM tools.
5. Create templates of your own
   You can export all of your tags, triggers, and variables from GTM into a single file, which you can use to make your own custom templates for frequently used programs.This can be helpful if you want to integrate the same Google Analytics event for different clients.Earlier, Google also introduced Custom Templates, a feature that enables the public to create and distribute freely usable custom templates.

   Additionally, GTM offers a ton of integrated tags that you can utilize for things like remarketing and conversions from Google Ads.

   This enables team members without technical skills to customize tags without having to learn complex code or rely on a developer’s assistance.

6. Offers Auto-Event tracking
   Auto-event tracking, a feature included with GTM, automatically logs events without the use of customized JavaScript code.Once you’ve activated certain triggers, GTM will immediately begin listening for specific website activities, albeit setup is required and it’s not as simple as clicking a button.
7. Get it for FREE!
   It was kind of skimmed over earlier, but GTM is completely free and ideal for small and medium-sized organizations.Larger enterprises can upgrade to Tag Manager 360’s premium GTM version.
8. User Control and manage Permissions
   You have complete control over who can make what modifications using GTM.You can easily manage who has access to make changes (such adding tags, macros, and rules) to the website.Options include no access, read-only, editing, and publishing rights.
9. Gives Version Control
   In GTM, an archived version is always stored whenever you make a change.This makes it simpler to undo changes, roll back to a previous version, or undo changes you unintentionally published to a live site before the tags were finished.Version control allows you the freedom to switch between versions without worrying about doing any lasting harm.

Now that you are aware of the abundant benefits that GTM has to provide for your WordPress site, I believe the urge to install it on your site has arisen.

Let’s learn the installation process now.